Free Webinar: How to Use Social Media to Influence SEO

mallory wood marketing manager Posted by Mallory Wood on 4.23.2013

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Session Description

Social media is great for building community and fostering conversations. Some of social media’s most untapped potential lies in its ability to influence search engine result pages, where two-thirds of all prospective students go to research colleges and universities. Learn the fundamentals of how search works and how social media can play a part in determining if you are lost or found.

In this session, we will:

  • Review how search engines function.
  • Understand the role search plays in higher education.
  • Learn how social media can impact search.
  • Discuss tactics for improving your own search engine ranking.

Who Should Attend?

Do the letters SEO frighten you? Don’t worry! This webinar is for admissions, advancement (including alumni relations), communication, and marketing professionals charged with overseeing social media efforts who want to learn the basics of search and how social media plays a role in determine who gets seen where.


Patrick Powers, project manager at mStoner, will lead this important presentation. Powers has more than 12 years of communications and marketing experience and joined mStoner after spending seven years at Webster University, where he was director of digital marketing and communications. In 2011-2012, he oversaw the complete redesign and launch of a new Webster University website. He has presented at regional and national conferences including CASE Social Media and Community, CASE V & VI, AMA Symposium on Higher Education, ACBSP, and CoSIDA. Projects he led at Webster earned many industry awards, including two CASE Circle of Excellence awards for Best Uses of Social Media. Patrick holds an MBA from Webster University; an MA in public affairs reporting from the University of Illinois Springfield; and a BA in communication and political science from Saint Louis University.

Tuesday, May 14 at 2:00p.m. EDT

Cost and attendance:
Attendance is free; registration required.

Questions for the presenter?

Leave your questions in the comment section below and we’ll be sure to answer them during the webinar.

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