HighEdWeb 2015: Get Excited

HighEdWeb 2015 Annual Conference
[Hahy-Ed-Web Twen-tee-fif-teen An-yoo-uh-l Kon-fer-uh-ns]

NOUN

1. Opportunity to learn, share, and network with ridiculously smart and awesome higher-ed professionals
2. Three glorious days of knowledge  — bombs, surprises, inspiration, and golden nuggets
3. Karaokeplanes

If you’re heading to Milwaukee this weekend, I want to see you at HighEdWeb! Here’s how you can connect with the mStoner and Higher Ed Live crew next week.

1. Join us to learn about Loyola Marymount University’s innovative new site.

We’ve teamed up with TERMINALFOUR to bring HighEdWeb an exclusive first look at the redesign of LMU’s recently relaunched site. And I mean recent: This site just went live on Aug. 31.

Storytelling + Experiences: Ingredients of a Successful Redesign

Location: 101C, Wisconsin Center
When: 9:30 — 10:45 a.m., Tuesday, Oct. 6 
It was time for Loyola Marymount to rethink LMU.edu — to design a digital experience that underscores the university’s unique academic quality, location, and Jesuit foundation and showcases its gorgeous campus. Another important goal for the site included creating a better framework for storytelling through images, video, and text. A team from campus worked with mStoner Inc., and TERMINALFOUR to rebuild LMU.edu from the ground up and develop a roadmap to extend the brand new interface through the LMU domain. Learn about some of the challenges, the strategy, and solutions to arriving at the university’s new responsive design.

2. Say hello during the Integrated Marketing Academy.

The line-up for this year’s Integrated Marketing Academy is off the charts! The Academy will help you build an integrated marketing communication strategy that keeps your brand consistent and impactful. (And I think there are still a few spots left, if you want to register!)

Voltaire Santos Miran, co-founder and managing director, and Greg Zguta, technical lead, will discuss audience experience maps and analytics for a data-driven content strategy, 1 — 2:30 p.m. on Sunday, Oct. 4.

3. Party with us at After Dark.

Get ready for an evening of fun! Free drinks, free food, raffle prizes, and (maybe!) a unicorn … what more could you ask for? mStoner and Higher Ed Live are the official sponsors of After Dark at Miller Time Pub (It’s IN the hotel, people. What could be more convenient?). It’s  8- 11 p.m., Monday, Oct. 5.

I’ll be in the sponsor hall all day Monday to hand out some After Dark goodies and raffle tickets. Participate in our mini-challenges to score additional raffle tickets (additional sponsorship by OmniUpdate!) and stop by my table to get your Higher Ed Live swag.

4. Can’t make it to HighEdWeb? Cure the FOMO and tune into Admissions Live on Monday.

I get it. When you can’t make it HighEdWeb, the FOMO (fear of missing out) hits hard. But we have a cure!

Tune into Admissions Live at 1 p.m. (ET) on Monday, Oct. 5. Let your #heweb15 twitter backchannel come to life with  host Chris D’Orso. Chris will provide an update from the conference floor with conference attendees. Join us for key conference take-aways and learn about your chance to watch one lucky “Best of Track” presentation LIVE on Wednesday.