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Webinar Available: Secrets to a More Social Admissions Decision Day

Last week Bruce Floyd and I presented a case study on #UF17. For those of you who couldn’t make the webinar and would like to take a look, here are both the archive of the…

mallory wood marketing manager Posted by Mallory Wood on 3.19.2013
social media in space

Free Webinar: Secrets to a More Social Admissions Decision Day

Session Description Mallory Wood, mStoner’s director of marketing, and Bruce Floyd, University of Florida’s social media specialist, present a brand new case study on the concept and execution of #UF17. The University of Florida took advantage…

Categories: Social Media, Strategy
mallory wood marketing manager Posted by Mallory Wood on 3.1.2013
Fording the social media channel webinar

Free Webinar: Fording the Social Media Channel

Do you manage your institution’s social media presence? Ever wished you could clone yourself in order to get through your to-do list? Have you even considered stealing Hermione’s Time-Turner necklace? If so, this webinar is…

Categories: Social Media
mallory wood marketing manager Posted by Mallory Wood on 12.13.2012
lifetime engagement webinar available

Lifetime Relationships and Engagement in Higher Education Webinar Available

Fran Zablocki, mStoner strategist, and Rob Zinkan, Vice Chancellor for External Affairs at Indiana University East, discuss lifetime engagement management and lifecycle relationship systems in higher education in mStoner’s latest webinar archive.   From the first…

Categories: Marketing & Branding
mallory wood marketing manager Posted by Mallory Wood on 11.9.2012
webinar on YouTube

Behind the Scenes look at SNHU’s national TV spot “Your Life. Your Degree.”

Mark Sheehy, mStoner’s creative director, interviews Seth Odell of Southern New Hampshire University about the concept and production behind “Your Life. Your Degree,” the 30-second national TV spot art directed by Odell, and produced by…

Categories: Uncategorized, Video
mallory wood marketing manager Posted by Mallory Wood on 11.7.2012
lifetime engagement management relationships

Free Webinar: Lifetime Relationships and Engagement in Higher Education

Join Fran Zablocki, mStoner strategist, and Rob Zinkan, Vice Chancellor for External Affairs at Indiana University East, for a discussion of lifetime engagement management and lifecycle relationship systems in higher education. From the first day…

mallory wood marketing manager Posted by Mallory Wood on 10.25.2012
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Focus on GSD Instead of BSOs

I think Pinterest is cool. I really do. I know how fast it’s growing. I’ve seen data. So I don’t discount it, nor do I want anyone who reads further to think that this post…

Michael_home Posted by Michael Stoner on 9.21.2012
Facebook and Admissions

Facebook and Admissions: Interesting Trends from Varsity Outreach Report

Varsity Outreach released its third “Facebook and Admissions” report this morning, sharing responses from 160 colleges and universities to its 2012 survey. There’s some good information in the report, but here are a few findings…

Michael_home Posted by Michael Stoner on 9.12.2012
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Announcing Social Works: A Resource for Developing Effective Social Media Campaigns in #HigherEd

Every college and university in America (and many in Europe, Africa, and Asia) uses social media for marketing, recruiting students, fundraising, alumni relations, brand-building, and/or raising awareness. This means that many people are seeking models…

Categories: Social Media
Michael_home Posted by Michael Stoner on 9.11.2012
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Students and Social Media

  We work hard to create engaging content and be responsive on social channels. Creating content for Twitter and Facebook is usually an add on to a staff member’s already full plate and the model…

mallory wood marketing manager Posted by Mallory Wood on 7.23.2012