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mStoner Blog

multi-device design

Free Webinar: Simplicity and speed — design and usability for multi-device web sites.

Simplicity and speed: design and usability for multi-device web sites We’ve entered the age of sequential and simultaneous browsing. According to Google, 90% of consumers now use multiple screens to accomplish tasks on the web….

mallory wood marketing manager Posted by Mallory Wood on 5.15.2013
SEO

Free Webinar: How to Use Social Media to Influence SEO

Session Description Social media is great for building community and fostering conversations. Some of social media’s most untapped potential lies in its ability to influence search engine result pages, where two-thirds of all prospective students…

Categories: Social Media
mallory wood marketing manager Posted by Mallory Wood on 4.23.2013
Higher Ed Solo

Dedicated to the “Higher Ed Solo”

Recently we’ve focused on writing content for those higher education professionals working in small teams. We recognize that your institution’s demand for new web work is insatiable — across the campus, people constantly ask for new…

Categories: Strategy
mallory wood marketing manager Posted by Mallory Wood on 3.15.2013
mStoner strategy

Free Webinar: Inspired by the Cheshire Cat: Strategy Leads to Success

Session Description Successful education websites, social media channels, and print collateral ground themselves in the realities of your institution’s brand platform and communication strategy. Just doing some stuff won’t help you hit your target. To be…

Categories: Strategy
mallory wood marketing manager Posted by Mallory Wood on 3.4.2013
social media in space

Free Webinar: Secrets to a More Social Admissions Decision Day

Session Description Mallory Wood, mStoner’s director of marketing, and Bruce Floyd, University of Florida’s social media specialist, present a brand new case study on the concept and execution of #UF17. The University of Florida took advantage…

Categories: Social Media, Strategy
mallory wood marketing manager Posted by Mallory Wood on 3.1.2013
ford the river

We’re Fording the Social Media Channel. Again.

We couldn’t believe we completely sold out our webinar this afternoon. It was an exciting to know that so many people are paying attention to their social media strategy. But that also meant some of…

Categories: Marketing & Branding
mallory wood marketing manager Posted by Mallory Wood on 1.24.2013
boston university

mStoner’s top picks for 2012

For the second year, I’d like to round out the year with an mStoner crowd-sourced post featuring our team’s top picks for 2012. In this post you will find the books, sites, and online tools that…

Categories: Uncategorized
mallory wood marketing manager Posted by Mallory Wood on 12.27.2012
steal ideas

Reel Deal Monday: Study, Steal, and Don’t Be Afraid

The final post in a series about how to produce good video on a budget. Study and steal Whether you call it theft or homage, much great art has been made by creative people appropriating and adapting…

Mark Sheehy Creative Director Posted by Mark Sheehy on 12.17.2012
Fording the social media channel webinar

Free Webinar: Fording the Social Media Channel

Do you manage your institution’s social media presence? Ever wished you could clone yourself in order to get through your to-do list? Have you even considered stealing Hermione’s Time-Turner necklace? If so, this webinar is…

Categories: Social Media
mallory wood marketing manager Posted by Mallory Wood on 12.13.2012
video shoot

Reel Deal Monday: Video Archive and Education

Fourth in a series about how to produce good video on a budget. Keep a video archive. One of the biggest challenges in video production is having enough B-roll. This is the supplementary footage that illustrates what…

Mark Sheehy Creative Director Posted by Mark Sheehy on 12.10.2012