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mStoner Blog

hashtag

The Art and Science of a Hashtag Strategy

File this post under the following: #HashtagStrategy Originally developed by Twitter users as a means to categorize messages, the # symbol has crept from platform to platform to become a universal way of connecting content….

patrick powers mstoner Posted by Patrick Powers on 5.9.2013
SEO

Free Webinar: How to Use Social Media to Influence SEO

Session Description Social media is great for building community and fostering conversations. Some of social media’s most untapped potential lies in its ability to influence search engine result pages, where two-thirds of all prospective students…

Categories: Social Media
mallory wood marketing manager Posted by Mallory Wood on 4.23.2013
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Resources for 2013 Research in Social Media & Advancement

  I’m delighted to share more details on the 2013 Social Media and Advancement research that we conducted with CASE and Huron Consulting. Cheryl Slover-Linett and I did a presentation at the CASE Social Media…

Categories: Social Media
Michael_home Posted by Michael Stoner on 4.18.2013
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Social Media Being Used for Fundraising & Stewardship, Survey Tells Us

Schools, colleges and universities worldwide are increasingly using social media in campaigns to raise funds and steward current and potential donors, and to connect more often with current students, prospective students, parents, and faculty and…

Categories: Social Media
Michael_home Posted by Michael Stoner on 4.16.2013
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Webinar Available: Secrets to a More Social Admissions Decision Day

Last week Bruce Floyd and I presented a case study on #UF17. For those of you who couldn’t make the webinar and would like to take a look, here are both the archive of the…

mallory wood marketing manager Posted by Mallory Wood on 3.19.2013
Higher Ed Solo

Dedicated to the “Higher Ed Solo”

Recently we’ve focused on writing content for those higher education professionals working in small teams. We recognize that your institution’s demand for new web work is insatiable — across the campus, people constantly ask for new…

Categories: Strategy
mallory wood marketing manager Posted by Mallory Wood on 3.15.2013
mStoner strategy

Free Webinar: Inspired by the Cheshire Cat: Strategy Leads to Success

Session Description Successful education websites, social media channels, and print collateral ground themselves in the realities of your institution’s brand platform and communication strategy. Just doing some stuff won’t help you hit your target. To be…

Categories: Strategy
mallory wood marketing manager Posted by Mallory Wood on 3.4.2013
social media in space

Free Webinar: Secrets to a More Social Admissions Decision Day

Session Description Mallory Wood, mStoner’s director of marketing, and Bruce Floyd, University of Florida’s social media specialist, present a brand new case study on the concept and execution of #UF17. The University of Florida took advantage…

Categories: Social Media, Strategy
mallory wood marketing manager Posted by Mallory Wood on 3.1.2013
cover for Social W0rks

It’s Official: Our Book, Social Works, Is Released Today

Today’s a big day for us at mStoner. It marks the official release of the (print) edition of our book, Social Works: How #HigherEd Uses #SocialMedia to Raise Money, Build Awareness, Recruit Students and Get…

Categories: Social Media
Michael_home Posted by Michael Stoner on 2.25.2013
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Near Boston? Join Us for Our Book Launch at BU on 26 February

If you’re in the Boston area, please join us on 26 February at 6:30 pm, when noted speaker, blogger and Inside Higher Ed contributor Eric Stoller and I have a freewheeling and enlightening conversation about…

Categories: Social Media
Michael_home Posted by Michael Stoner on 2.18.2013