SEO: Finding a “Best Practice” Approach
You want to find a low residency MFA program in creative writing, or the best espresso machine, or glow in the dark golf balls. So you go to Google, or maybe Bing, and type in some variation of “low residency MFA creative writing” or “best espresso machine” or “glow in the dark golf balls” and hit enter. Whether you find clicking through the results more or less frustrating than a trip to the post office depends on the relevance and quality of those results. And those are the two attributes—relevance and quality—that Google, Bing, and the other search engines are forever trying to find better ways to measure in their search algorithms. And it’s those search algorithms that any number of SEO consultants are forever trying to game.
The reality? The most important thing you can do to improve your site’s organic search results is to offer a good user experience via robust, quality content that uses language your visitors use when they search. Bonus points if your site allows visitors to easily share your content—particularly news and feature stories—on their social networks.
But lets assume you’re already providing a great user experience with excellent, sharable content. mStoner’s latest webinar will cover simple things you and your web writers can do to make it easier for both visitors and search engines to find your site. (For those of you who want to sound in-the-know at SEO cocktail parties, this stuff is called “on page optimization.”) You’ll walk away with a better understanding of SEO and some ideas to implement immediately.
Tuesday, July 10 at 2:00PM ET
Cost and attendance:
Cost is free. Attendance requires registration.
We can help:
Email Me if you are interested in having mStoner address your SEO needs.