You know the drill. First, determine your message. Second, pick the tools to communicate it well.
For most of us, the tools we choose include print and web. (My earlier post makes the case that we still need both.) For a different twist, let’s think about ways to use the web to make your print work even better.
Monitor social media for data you can use to make better content choices.
Set concrete goals for brochures, postcards, viewbooks, and magazines and then use web analytics to measure your success.
Create once and publish everywhere!