In our user testing and in focus groups with students we’re finding an increasing desire for additional imagery on the web and in print materials. Students, particularly younger audiences, are proponents of the “show don’t tell” philosophy. It’s no wonder, then, that we’re having many conversations with clients about how to sate this demand. I’ll be doing a series of posts this year on how to plan and execute campus photo shoots. I’ll also highlight institutions or communication pieces with an extraordinary visual presence.
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Draft your shot list:
Finalize your shot list:
* For a one-day campus photo shoot your shot list should be approximately 20–25 items long, with the expectation that the photographer will shoot multiple perspectives and vantage points for most of the shots. You should plan for approximately 75–100 final images to result from the photo shoot.