Do any of these scenarios sound familiar?
If you answered “yes,” it’s time for a site checkup.
I bet we agree that your website is your most important communications tool.
Prospective undergraduate and graduate students judge you by your homepage. Donors use your site’s content to decide whether and how to give. Prospective faculty and staff use your site to find relevant information about the hiring process. Members of the local community visit your site for timely news and helpful resources. Your website must be excellent and memorable to stand out among the nearly 5,000 colleges and universities in the U.S.
My colleague Ben Bilow, senior creative director, wrote earlier this year:
When we partner with a client on a website redesign project, we strive to delight. We look to set our clients apart from the competition, inspire their prospective students to take action, and build pride among alums. By paying careful attention to the details of our craft, strategists, designers, writers, and developers at mStoner bring intentions to life. We believe the quality of a website is a reflection of the brand and the values our clients wish to express — in short, the site should exude excellence from every corner.
Let our team help make your website excellent and memorable. Our checkup will give you a roadmap toward:
Get started with a site checkup for your institution.