Remember the time not so long ago when higher ed marketers were wondering what Snapchat was, how it worked, and whether it would ever be relevant for recruitment and yield? Snapchat has moved ever closer to the center of college and university social strategies. Got…
At mStoner, we believe that storytelling is one of the foundations of an effective website and a way to better communicate with and engage audiences. When we talk about storytelling, we often talk about finding better ways to tell specific stories, such as stories about…
Storytelling is one of the oldest forms of communication in the world. Modern science has shown that stories affect us deeply neurologically and psychologically — helping us to solve problems, experience pleasure, provide pattern and order, and assimilate into society. In short, humans are wired…
In last month’s article on three benefits and three pitfalls of web personalization in higher ed, we defined web personalization: Web personalization results in the delivery of relevant and tailored content and navigation to meet the unique needs of specific individuals or audience segments based…
Register now for this free webinar. Session Description Visitors increasingly expect a personalized experience from the website they interact with. This webinar explores personalization opportunities to help elevate your brand experience, increase key conversions, and provide specific content to your different audience segments. We’ll take…
E-commerce sites such as Amazon and media streaming sites such as Netflix have used and refined personalization techniques for years to help tailor recommendations based on our past shopping and viewing behaviors. But what about personalization on education websites? Web Personalization in the Context of…
Register now for this free webinar. Session Description Storytelling is one of the most effective ways to communicate and connect. Faculty members — their research, scholarship, and teaching — offer some of the richest stories that an institution can share. Join mStoner co-founder and managing director, Voltaire Santos…
Selecting a new CMS is just the beginning. Content migration is a manual, tedious process — even in the best of circumstances — and can take several weeks to several months depending on volume, resources, and institutional willingness to cooperate. Before a single page is migrated,…
“A college’s website is its most important marketing tool.” In 2016, who would dispute that statement? It’s accepted as fact among university marketers, web developers, and admission officers across the world. And why not? It makes intuitive sense: Websites are always available to prospective students…
Conversations about brand can feel abstract or theoretical — after all, brand is what you stand for in people’s hearts and minds. But defining your institution’s brand isn’t just a thought exercise — brands are ultimately about action. Brand is about coordinating your actions. Everyone…
