“[A redesign] is definitely a marathon,” Silva said. “mStoner was a true partner in the website development process from beginning to end.”
Market research shows the most successful sites make it easy for users to find what they are looking for. The new site’s approach to design and content is “effortless simplicity.” Visitors are greeted with a friendly and familiar user experience where the interface recedes and the content shines. Subtle, elegant user interface motion and animation keeps visitors engaged in a sophisticated, cutting-edge user experience that also reflects the Mills brand attributes.
“Our goal is to always balance good aesthetics with ease of use,” says Ben Bilow, mStoner’s senior creative director. “It’s important that our design work raise the level of prestige for our clients while producing real results. Ultimately, it’s about getting right-fit students into classrooms and building relationships that last a lifetime. That’s what we do!”