To Avoid Mistake #1: Your site should directly address the complete transfer transition.
As marketers and web designers, you know how important it is to get into the mindsets of your audiences. The best way to do this is to create personas. In this case, we created personas for two main groups: transfer students and advisors. Better understanding these two groups will allow you to create content that best serves them.
It’s crucial to give both potential transfer students and their advisors the content they need to make an informed transfer decision.
To Avoid Mistake #2: Prioritize essential transfer content, especially planning guides and degree/program maps.
Creating and sustaining a great transfer website requires ongoing feedback and support from multiple stakeholders across multiple institutions. Maintaining transfer information can quickly turn into a complex process. Involving all stakeholders at the outset of the project is essential in ensuring success.
Having a governance policy in place essentially boils down to deciding who gets to decide. If you’re looking for more information on how to organize your governance team, check out GatherContent’s RACI chart.
To Avoid Mistake #3: Involve a broad group of stakeholders in planning, designing, and testing your transfer site.
Over the years, traditional four-year institutions have improved greatly in making their websites user-friendly and student-centered. The only problem here is that they tend to only be friendly and centered around the traditional four-year undergrad student.
Watch out for these five main missteps:
To Avoid Mistake #4: Put your audience-first. Always.
Transfer student sites and pages don’t typically get the ongoing resources they need to be successful. There are often three scenarios we see in this regard.
To Avoid Mistake #5: Budget appropriate time, staff, and resources to long-term site monitoring and maintenance.
Are you looking for new ways to create a transfer student-centered web presence? Register and bring your questions to our next expert panel webinar. And be sure to download the National Institute for the Study of Transfer Students (NISTS) strategy guide for more information.
This content was transcribed from the AMA Higher Ed presentation, Addressing Transfer Students’ Digital Needs by Voltaire Santos Miran and Janet Marling, Ph. D. It was edited for length and clarity.