At mStoner, we believe that storytelling is one of the foundations of an effective website and a way to better communicate with and engage audiences. When we talk about storytelling, we often talk about finding better ways to tell specific stories, such as stories about…
Collecting data is important, but it’s what you do with the data that matters. Do you struggle with the following issues? Developing a process to routinely collect and centralize data Synthesizing and analyzing data from multiple sources Optimizing marketing and communications efforts based on insights…
We live in a data-rich world. Digital marketers across all types of institutions are interested in using key data from Google Analytics, social media, content management systems, customer relationship management systems, and more. But these folks have full-time jobs that don’t include tracking down data,…
Complying with legal accessibility requirements is not the only reason your college or university should pay attention to accessibility on your .edu. An accessible site is a highly usable site for everyone. Creating an accessible website helps you to better understand the diversity of your…
I’ll admit it: I don’t believe in “in-betweens.” With today’s always-on mentality, there are no “between” redesigns, no breaks, and no resets. Digital strategists, content managers, user experience designers, developers, marketing teams, and leadership — we all think about our institution’s websites as living things….
I recommend all higher education marketers bookmark these Higher Ed Live episodes: Designing the Search Experience Mythbusting Websites: What Prospects Value About #HigherEd Websites Marketing A New President Higher Ed Live is a great resource with content topics ranging from marketing, admissions, advancement, and student affairs….
Recruiting the Class of 2022 is already underway at most colleges and universities. Providing a great user experience and highly relevant content to prospects is more important now than at any other stage in their journey. mStoner can help ensure your site is an effective recruitment tool by conducting a site checkup…
Stories have been with us for more than 20,000 years. Even before we had spoken language, we had stories in the forms of drawings. As human beings, we are wired for story, and we’re still discovering the ways in which story affects and shapes us…
Register now for this free webinar. Session Description People are wired for stories. Digital media allows us to bring life to those stories through words, images, sounds, and moving pictures. Exploring the guiding philosophy, lifecycle, and elements of a digital story, this webinar reviews pace-setting examples…
What happened the last time you took to Google for instructions on how to make the perfect hard-boiled egg? The average temperature for Florida in May? Or even, “How do I get ‘Hamilton’ tickets?” Chances are, you were presented with a quick answer to your…
