Complying with legal accessibility requirements is not the only reason your college or university should pay attention to accessibility on your .edu. An accessible site is a highly usable site for everyone. Creating an accessible website helps you to better understand the diversity of your…
I’ll admit it: I don’t believe in “in-betweens.” With today’s always-on mentality, there are no “between” redesigns, no breaks, and no resets. Digital strategists, content managers, user experience designers, developers, marketing teams, and leadership — we all think about our institution’s websites as living things….
Recruiting the Class of 2022 is already underway at most colleges and universities. Providing a great user experience and highly relevant content to prospects is more important now than at any other stage in their journey. mStoner can help ensure your site is an effective recruitment tool by conducting a site checkup…
Stories have been with us for more than 20,000 years. Even before we had spoken language, we had stories in the forms of drawings. As human beings, we are wired for story, and we’re still discovering the ways in which story affects and shapes us…
Register now for this free webinar. Session Description People are wired for stories. Digital media allows us to bring life to those stories through words, images, sounds, and moving pictures. Exploring the guiding philosophy, lifecycle, and elements of a digital story, this webinar reviews pace-setting examples…
What happened the last time you took to Google for instructions on how to make the perfect hard-boiled egg? The average temperature for Florida in May? Or even, “How do I get ‘Hamilton’ tickets?” Chances are, you were presented with a quick answer to your…
In last month’s article on three benefits and three pitfalls of web personalization in higher ed, we defined web personalization: Web personalization results in the delivery of relevant and tailored content and navigation to meet the unique needs of specific individuals or audience segments based…
Register now for this free webinar. Session Description Visitors increasingly expect a personalized experience from the website they interact with. This webinar explores personalization opportunities to help elevate your brand experience, increase key conversions, and provide specific content to your different audience segments. We’ll take…
E-commerce sites such as Amazon and media streaming sites such as Netflix have used and refined personalization techniques for years to help tailor recommendations based on our past shopping and viewing behaviors. But what about personalization on education websites? Web Personalization in the Context of…
Everyone can agree that making and having solid plans for projects is important. To make the most of a tech project plan, remember its purpose. Good planning for the implementation phase of a website project includes two basic tasks: Gathering requirements. Determining designs and specifications….
