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Enrollment Marketing During COVID-19: Community College and Transfer Students
Enrollment Marketing During COVID-19: Community College and Transfer Students


Enrollment Marketing During COVID-19: Community College and Transfer Students

Apr 13, 2020By mStoner Staff

How are higher ed professionals navigating enrollment and marketing hurdles during the COVID-19 crisis?

mStoner brings together a panel of higher education experts to have a frank conversation around the challenges of meeting enrollment goals at two-year institutions and with transfer students during these times of social distancing.

The spread of COVID-19 has left no corner of daily life untouched, and education institutions are among those businesses most disrupted. For an industry already grappling with dropping enrollment and college closures, brand managers and enrollment marketers face a lot of pressure to swiftly navigate these changing times and mitigate risk.

In this hour-long session, panelists will share and discuss solutions to the challenges they’re facing as they shift recruitment and enrollment marketing strategies and activities to digital spaces.


Meet the Experts:

Terri Giltner, System Director of Marketing, Kentucky Community & Technical College System

Since 2005, Terri has been the Chief Marketing Officer for the Kentucky Community and Technical College System (KCTCS) that consists of 16 colleges with more than 70 campuses. She is responsible for the overall marketing, public relations and digital communications strategy for the organization. Prior to KCTCS, she served in the public sector as the executive director of communications for the Kentucky Transportation Cabinet and deputy communications director for Governor Paul Patton. However, the majority of her marketing career has been in the private sector where she worked in the restaurant industry. Her first position was with Kentucky Fried Chicken working in all aspects of the marketing department including new product development, promotions, field marketing, print advertising, and national advertising.


Shannon Lanus, Director of Content Strategy, mStoner

Shannon crafts persuasive digital stories for our clients that are informed by their business goals as well as mStoner’s market research and effective audience engagement methods. As part of the creative team, Shannon is involved in all phases of a project from inception and strategy through design, implementation, and launch. She is adept at creating new content as well as re-imagining existing content to help an institution tell its story in fresh, efficient, captivating ways. Just prior to joining mStoner, she worked with Disney as part of a small R&D group, exploring applications of metadata in TV storytelling.


Janet L. Marling, Executive Director, National Institute for the Study of Transfer Students

Janet has been affiliated with NISTS since its establishment in 2002 and has researched, written, and presented about transfer student success extensively. She was named executive director in 2011, and from 2014–2017 also served as Vice President for Student Affairs and Enrollment Management at the University of North Georgia. Janet is a past appointed Board Member for the National Association for College Counseling (NACAC) and is an affiliate member of the Council for Standards in Higher Education (CAS).


Laura Rumpler, Chief Communications and Government Relations Officer, North Idaho College

As the Chief Communications and Government Relations Officer at North Idaho College, Laura brings more than 24 years of experience in strategic and crisis communications to NIC’s senior leadership team. She also guides the college’s multi-media communications and marketing efforts in support of enrollment and student retention, and serves as the college’s key spokesperson. A graduate of Gonzaga University where she studied communications and public relations, Laura’s also active in emergency management and crisis recovery. She holds an international certification in Critical Incident Stress Management and since 2014, she has served as an adjunct instructor teaching advanced and master public information courses for FEMA/Homeland Security.



Mallory Willsea, Director of Marketing and Business Development, mStoner, Inc.

Mallory brings mStoner’s thought leadership to the greater community of education marketing and communication professionals. Her insights on best practices and new trends are informed by her sector research, her role as Executive Producer for Higher Ed Live, and more than 12 years of experience in higher education marketing. Mallory has presented at conferences including American Marketing Association, CASE, HighEdWeb, and more.