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Intelligence
3 Higher Ed Marketing Trends to Track in 2022
3 Higher Ed Marketing Trends to Track in 2022

Intelligence

3 Higher Ed Marketing Trends to Track in 2022

Dec 21, 2021By Voltaire Santos Miran

In last month’s Intelligence, Michael Stoner— our company namesake and my longtime business partner, colleague, and friend — celebrated the past 20 years of mStoner’s work in higher education. It was a fitting topic, given Michael’s retirement at the end of this month and our joining the Carnegie powerhouse in September. 

Reflecting on the most recent past myself, I’m gratified and heartened by the collective resilience of our devotion to education amid political, cultural, economic, and epidemiological turmoil. In the face of sustained uncertainty and fear at a global level, we as a society remain committed to the idea that education can transform our individual lives and better our world. 

In my conversations with clients and colleagues in recent months, three topics have come up repeatedly

  1. The need for greater cross-departmental communication and collaboration.
  2. The realization of meaningful personalization in web communications.
  3. The discipline of measurement and adaptation. 

To read the full blog post, head over to Carnegiehighered.com


  • Voltaire Santos Miran Chief Executive Officer, Head of Client Experience I've developed and implemented communication strategies in education for more than 20 years now. I think my team at mStoner is the smartest, funniest, and coolest group of colleagues ever, and I can't imagine being anywhere else. Except Barcelona. Or Paris. Or Istanbul. To quote Isak Dinesen, "the cure for everything is salt ... tears, sweat, and the sea."