Intelligence
E‑Book Available: Introduction to Digital Marketing for Higher Ed
E‑Book Available: Introduction to Digital Marketing for Higher Ed

Intelligence

E‑Book Available: Introduction to Digital Marketing for Higher Ed

May 27, 2021By Travis Koury

The most important of the programs that marketers create are those that function in the online space.

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Digital Marketing in Higher Ed

Many colleges and universities use various digital marketing tactics as part of their overall marketing mix, but often these efforts are disconnected from each other and from other institutional marketing programs — not to mention chronically underfunded. Our goal in this short guide is to provide some perspective on digital marketing and to illustrate ways in which you can level up your institutional digital marketing program.

Key takeaways

In mStoner’s Introduction to Digital Marketing e‑book, you’ll learn:

  • The differences in various digital marketing methods including paid ads, paid search, social media marketing and advertising, email marketing, and content marketing.
  • Three major steps to prepare for a digital marketing campaign.
  • How to conduct a website checkup.
  • How to analyze your marketing campaigns.
  • How to implement your marketing campaigns in an efficient manner.

Cover slide of Introduction to Digital Marketing for Higher Ed

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  • Travis Koury Marketing Specialist As marketing specialist, Travis Koury shares mStoner’s thought leadership and service offerings across a multitude of channels. He thoughtfully applies digital marketing best practices to ensure higher education marketing and communication professionals can easily discover and access mStoner’s helpful resources, primary research, and on-demand content.