Many colleges and universities use various digital marketing tactics as part of their overall marketing mix, but often these efforts are disconnected from each other and from other institutional marketing programs — not to mention chronically underfunded. Our goal in this short guide is to provide some perspective on digital marketing and to illustrate ways in which you can level up your institutional digital marketing program.
In mStoner’s Introduction to Digital Marketing e‑book, you’ll learn:
Travis Koury Marketing Specialist As marketing specialist, Travis Koury shares mStoner’s thought leadership and service offerings across a multitude of channels. He thoughtfully applies digital marketing best practices to ensure higher education marketing and communication professionals can easily discover and access mStoner’s helpful resources, primary research, and on-demand content.