When people think of brands they think of the big players like Coca-Cola, Nike, or Apple. Colleges and universities don’t usually come up, but every institution is in fact a brand. Hopefully, your institution has some sort of brand guide that outlines the institution’s visual identity, voice, tone, and messaging. But there’s so much more to a brand, especially in the online space.
If your institution exists online, its website is the front door to its brand. You have the power to change your website visitors’ perceptions of your college or university by paying close attention to experience design. So, what is experience design? We’re glad you asked.
Experience design is the ease at which visitors can find what they came for, the feeling they get from reading a great story, the feedback they get as they interact with the user interface, the more personalized the content becomes as the site learns more about their needs.
Discover what’s missing from your brand book. Download our guide, The Missing Checklist: A Guide for Successful Digital Branding and make sure your institution’s brand guide checks all the boxes for:
Travis Koury Marketing Specialist As marketing specialist, Travis Koury shares mStoner’s thought leadership and service offerings across a multitude of channels. He thoughtfully applies digital marketing best practices to ensure higher education marketing and communication professionals can easily discover and access mStoner’s helpful resources, primary research, and on-demand content.