Intelligence
Online Conference: Advanced Marketing for Higher Education Websites
Online Conference: Advanced Marketing for Higher Education Websites

Intelligence

Online Conference: Advanced Marketing for Higher Education Websites

Nov 01, 2018By Mallory Willsea

mStoner is excited to announce our upcoming, online conference:

Advanced Marketing for Higher Education Websites

When?

Noon to 4:00 p.m. EST / 9:00 a.m. to 1:00 p.m. PST daily from December 11, 2018 to December 13, 2018.

How much?

Cost to attend the three‐day online conference is $899.

Registration closes on Monday, December 10 at 5:00 p.m. EST / 2:00 p.m. PST.

Learn More and Register


Check out the line up of speakers and sessions.

Day One: Tuesday, December 11 — Laying the Foundation

The ABCs of Gen XYZ
Tamalyn Powell, vice president and group account director, BVK

Making the Case for Website Resources
Moderator: Rob Zinkan, associate vice president, marketing, Indiana University

Panelists: Claire Machamer, vice chancellor for strategic communications, University North Carolina School of the Arts
Terri Giltner, system director of marketing, Kentucky Community & Technical College System

Experience Mapping 2.0
Voltaire Santos Miran, co‐founder and co‐owner, mStoner, Inc.

Day Two: Wednesday, December 12 — Feeding the Content Beast

Advanced Writing for the Web
Shannon Lanus, content strategist, mStoner, Inc.

Google is Becoming Your Homepage
Brian Childs, training manager, Moz

Guerrilla Video Production: Produce More for Less
Adam Murtland, assistant director for digital content, alumni affairs and development, Cornell University

Day Three: Thursday, December 13 — Move from Project to Process

From Project to Process: One Year Later
Greg Zguta, director of web development, mStoner, Inc.
Jonathan Shearer, executive director, marketing and communications, Elmhurst College

Creative Ideation for Digital Experiences
Ben Bilow, creative director, mStoner, Inc.

Smart is the New Pretty
Siobhan Harris, creative director, University of California, Berkeley


Transform your institution’s website.

Your website is your institution’s number‐one marketing and communications vehicle, and yet the challenges to continually enhance your college or university website seem to only increase as:

  • Digital communications continue to evolve.
  • Content never seems to get any easier to produce or wrangle.
  • The appetite for powerful photography and engaging video continually increases.
  • Personalization each of your audiences has become the expectation.
  • Delivering a rich mobile experiences continues to be a top mandate.
  • Site design and content choices get lost in a sea of sameness.

Are you seeing the signs that your website needs some TLC? Whether you’re planning for a content refresh, getting buy‐in for a full‐scale redesign, or executing other high‐impact web projects, this conference on advanced website marketing will help you level up for the task.

Our conference offers something for everyone on your marketing and communications team — especially for those of you who wear multiple hats.

If you’re interested in transforming the way your institution approaches the web, this online conference is for you.


Learn More and Register


  • Mallory Willsea

    Mallory Willsea Director of Marketing and Sales Proud ENFJ, here! What does that mean for mStoner, besides entertaining colleagues with my wit and charm? I'm a problem-solver and enjoy working through our potential client's challenges to identify solutions and how a partnership with mStoner will bring value.