Recruiting for the Class of 2022 is well underway. And your site must guide prospects through the customer journey.
This stage in the prospective student journey is when students move from understanding and exploring what your institution has to offer to narrowing their choices and applying. They’re asking questions such as:
Providing a great user experience and highly relevant content to prospects is more important now than at any other stage in their journey. Prospects are feeling everything from excitement and empowerment to frustration and apprehension. Your website is one of their most trusted resources.
mStoner’s site checkup will give you a road map toward:
In less than four weeks, your team will receive objective feedback and actionable information for improving your site immediately and identifying priorities for long-term development.
Interested in learning more? Submit the form below or email Mallory Willsea, director of marketing.
Bianca Tomlin Digital Marketing Specialist What does a day as mStoner’s Digital Marketing Specialist look like? You can find me managing, creating, and optimizing on-brand, compelling content for mStoner’s marketing channels. When I am not researching the latest marketing and communication trends, I can be found managing and sharing industry knowledge through @mStonerinc and @HigherEdLive.