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Register Now: Brand Strategy Webinar Series


Register Now: Brand Strategy Webinar Series

Jun 03, 2014By Mallory Willsea

Broaden your knowledge of brand strategy with mStoner’s two-part webinar series:

How to Approach Brand Strategy in Higher Ed
Wednesday, June 18, at 2:00 p.m. EDT / 1:00 p.m. CDT

Making Your Brand Relevant for Your Audiences
Thursday, June 19, at 2:00 p.m. EDT / 1:00 p.m. CDT

Each webinar will last approximately 60 to 75 minutes.

Frustrated because you have this great institutional brand, but you haven’t figured out how to make it relevant to your prospective student audience? Or your alumni? We know the concept of brand strategy is important in education, but it’s not enough to simply define the institutional brand. You must figure out how to talk about it to the people who matter — prospective students, alumni, and donors, to name just a few.

This two-part webinar will define an approach to brand strategy that works — an approach designed to define and gain buy-in to an institutional brand that actually speaks to the people you need to reach to achieve your institutional goals.

Who Should Attend:

  • Marketing and communications professionals who are responsible for brand development and/or messaging.
  • Enrollment management, admission, alumni, and development managers, directors, and VP’s who need to translate the institutional brand into compelling audience-specific messages.

Nitty Gritty Details:
Institutions can register for individual webinars at a cost of $99/each. Register for both sessions and receive a discount. Each registration fee includes one licensed seat. When you register, you’ll receive a login code that is unique to you and can only be used once. If you choose to project the webinar to a room full of eager colleagues, all the better! In fact, we hope you do.

Deborah Maue has over 20 years of experience in brand strategy, marketing, and communications. She started her career in consumer packaged goods brand management, managing and developing new products for major brands such as Axe and Suave. In her seven-year tenure at DePaul University, Deb was responsible for defining and articulating the DePaul brand across all University audiences, developing DePaul’s social media strategy, and leading DePaul’s strategic marketing efforts. Most recently, Deb led the higher education practice at TRU, the global leader in teen and young adult insights.


Session Descriptions

How to Approach Brand Strategy in Higher Ed

What You Will Learn:

  • What is the relationship between your brand, your mission, and your strategic plan?
  • What are the elements of a good brand strategy?
  • What’s the process for defining a brand?
  • What role does research play?
  • How do you guarantee buy-in?
  • How do you measure success?

Making Your Brand Relevant for Your Audiences

What You Will Learn:

  • How do you understand what your specific audiences are looking for from your institution?
  • What is the bridge between the institutional brand and what your audiences want?
  • What is the role of a message map?
  • How do you develop a message map to talk to your audiences?
  • How do you keep the messaging current?

Sign up now