Do you know the best practices for UX and site search on higher ed websites?
mStoner and Funnelback teamed up to survey hundreds of higher ed professionals and analyzed current site search practices across more than 50 live websites for the white paper, “The State of Site Search on Higher Ed Websites 2020.”
In this hour-long, live webinar we will discuss the key takeaways from this comprehensive report as well as the most common higher ed website pain points. Learn how University of Nebraska Omaha implemented best practices and hear how they got meaningful results.
Meet the Experts:
Greg Zguta, Director of Client Support at mStoner
Greg plays a key role in delivering the technical rigor and expansive capabilities for which mStoner is known. From discovery and planning through creative development and implementation, he is involved at every step to ensure that all of a project’s pieces fit together and function elegantly. He guides mStoner’s clients in selecting the best technology, including content management systems and other third-party technologies, and also provides diligent support to help our clients integrate these tools.
Will Noble, Head of Sales, North America at Funnelback
Will Noble is a search specialist at Funnelback, an enterprise site search technology. He works with higher education institutions to diagnose search navigation challenges and plan out strategies for improvement. Will joined Funnelback six years ago in London to consult with the educational market for the likes of Oxford and Cambridge University. In 2016, he relocated to Seattle to assist with the company expansion into the US.
Elizabeth Billington, Director of Digital Communications at the University of Nebraska Omaha
Elizabeth provides leadership, management, vision, and accountability in setting the strategic direction of the university’s digital communications. Elizabeth’s experience includes working in digital marketing, higher education, and graphic design. Most recently she served as Director of Marketing for Bellevue-based Tigerpaw Software, a role she came to after five years on the marketing team of Nebraska Methodist College. She has migrated more than 5,000 web pages, organized complicated digital workflows, led digital brand overhauls, and created print and digital campaigns.
Moderator:
Daniella Nordin, Director of Marketing, mStoner, Inc.
Daniella amplifies mStoner’s thoughtful research, strategic success, and data-driven results. She uses her passion for data to drive marketing strategies and increase engagement for mStoner’s clients and higher ed professionals. Daniella brings more than a decade of experience with digital engagement, social media marketing, online fundraising, and digital marketing to mStoner. A dynamic presenter, Daniella has shared her success stories at conferences including the Council for the Advancement and Support of Education, HighEdWeb, MaGiC, and more.
Want to read the white paper before the webinar? Download it today.
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Travis Koury Marketing Manager As marketing manager, Travis Koury shares mStoner’s thought leadership and service offerings across a multitude of channels. He thoughtfully applies digital marketing best practices to ensure higher education marketing and communication professionals can easily discover and access mStoner’s helpful resources, primary research, and on-demand content.