We’ve joined the Carnegie team! Find out more.
Alert Close close

On-Demand E‑Books

Higher ed professionals must always hone their craft. But keeping up to date on the trends, skills, and technology changes in the industry — when change is happening rapidly — is challenging.

mStoner’s e‑books will set your team up for success and keep you in lockstep with changes and tips in higher ed marketing, communications, web, technology, content strategy, and more!

The Missing Checklist guide cover

Higher Ed Digital Branding Checklist

Traditional brand elements don’t tell the whole story. Learn how experience design can boost your institutional brand. If your institution exists online, its website is the front door to its brand. You have the power to change your website visitors’ perceptions of your college or university by paying close attention to experience design. Discover what’s missing from your brand book in our digital branding checklist.


Cover slide of Introduction to Digital Marketing for Higher Ed

Introduction to Digital Marketing for Higher Ed

Many colleges and universities use various digital marketing tactics as part of their overall marketing mix, but often these efforts are disconnected from each other and from other institutional marketing programs — not to mention chronically underfunded. Our e-book provides a foundational perspective on digital marketing and illustrates ways in which you can level up your institutional digital marketing program.


SEO Starter Pack Cover Slide

SEO for Higher Education Starter Pack

Institutional websites are complex ecosystems that host hundreds (sometimes thousands) of webpages. Admissions guidance, academic program pages, alumni engagement tools, athletics information; no matter the content, your audience needs to be able to find your .edu. A holistic Search Engine Optimization (SEO) plan will dramatically increase your site's visibility and traffic.


Higher Ed Website Redesign RFP Guide + Template

We know what makes a good RFP and how the information included in it can help an institution find the perfect partner for their upcoming website redesign. In this guide + template, we break down each essential section of an RFP and why it's important. This download works as a framework that allows you to drop your institution's information directly into the document.


The 12-Step Higher Education Website Migration Guide

A higher ed website migration is typically a process in which an institution's site undergoes changes in its platform, content, structure, and/or design. Content migration in higher ed can be a daunting task. For institutions large and small, getting content ready to move requires time, attention to detail, and strong communication among key players. Our e-book, The 12-Step Higher Education Migration Guide lays out each actionable step and why it's important.


15-Step SEO Checklist

If you're looking for a cost-efficient way to start funneling traffic to your institution's website, search engine optimization is a no-brainer. When it comes to your marketing strategy, the rewards of SEO highly outweigh the costs: saving money on ads, targeting more quality traffic, improving conversion rates, and increasing brand awareness are just a few of the many benefits SEO can offer your site. In this e-book, we'll walk you through our proven 15-step process of improving SEO which you can apply to your institution's website today.


Five Types of Essential Content for Transfer Students

Is your transfer website meeting your transfer students’ needs? As marketers and web designers, you know how important it is to get into the mindsets of your audiences. Transfer students are often an overlooked audience in higher ed —rarely do they get specific content that addresses their needs and concerns. In this e-book you'll find five types of content and examples of each which you can apply to your transfer student web pages to create a better transfer experience for students and advisors alike.


Six Signs It's Time to Give Your Site Some TLC

Remember the last time you redesigned your website? Flash forward to today: You may find yourself facing many of the same challenges you took on in your last relaunch effort. In this download, we identify six signs that indicate it's time to prepare for the next evolution of your institution's web presence.


Five Reasons Why the Universal Homepage Happens

Navigation, a carousel, request information, visit, apply, three news items, three event items, three profiles, a social media aggregator, and a fat footer. We know what you're thinking: That sounds awfully familiar. You might be wondering why this happens. A lot. mStoner identifies five roadblocks to watch out for so you can ensure your next homepage refresh or website redesign goes beyond the universal homepage template.

Download Now

Digital Content Planning Guide

Planning for content is crucial to success. After working with clients over the years, we found there are six places where content projects can go awry. Digital content planning can help. Adapted from a recent webinar hosted by GatherContent, mStoner's content strategist shares this printable Digital Content Planning Guide.

Download Now

IMC Crash Course

Get ready for a crash course on the five step IMC (integrated marketing communications) process. You'll learn how IMC replaces outdated marketing models and funnels to accelerate revenue by taking a customer-centric approach to goal-aligned marketing and communications activities. This session was originally presented as a 9x5 Round Robin at the American Marketing Association's Symposium for the Marketing of Higher Education.

Download Now

Redesign Checklist

Knowing that your website needs an overhaul isn’t usually the problem — getting started is. A successful website redesign requires funding, executive-level support, campus wide buy-in, and the meaningful involvement of faculty, staff, and students.

Download Now

Six Must-Do's For Your Higher Ed Website

Use these six fundamental goals to evaluate your site design, lead an effective discussion about what you’re trying to accomplish, and keep your next conversation about web design from devolving into a debate about background colors and text size.

Download Now