Written by Dan Zaiontz
Edited by Michael Stoner
Once upon a time, college and university presidents distrusted social media. But no more. Presidents are using social media to amplify their voices and to engage with constituents by sharing their ideas with leading journalists on Twitter, gaining followers among students and parents on Facebook, and posting selfies with influential alumni on Instagram.
In this groundbreaking book, media relations and PR pro Dan Zaiontz provides insights and tips for leaders in higher ed who want to adopt social media — or learn how to use it more effectively.
Through research and interviews with 22 leaders of Canadian and American colleges and universities, Zaiontz learned what strategies and tactics leaders found most effective — and which to avoid to mitigate risk. Filled with insights, anecdotes, and profiles of leaders who have successfully used social media in their roles as college and university presidents, this book offers sound advice to novices and experts alike — and for those who advise them.
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Dan Zaiontz, MCM, who specializes in social media strategy, speechwriting, and corporate communications, works in Strategic Planning and Public Affairs and serves as a professor at Seneca College in Toronto. In his former sports PR and communications roles, Dan represented the official Canadian broadcasters of the Vancouver 2010 Olympic Winter Games and the Toronto Blue Jays.
This insightful guide provides busy presidents and their advisers with practical advice on how to make social media a tool for building and nurturing relationships with key internal and external publics. Social media newbies and seasoned veterans alike will find Zaiontz’s research-based tips immediately useful. — Dr. Joe Brennan, APR, Vice President of Strategic Communication, The University of Iowa
This is a smart, insightful and highly engaging guide for senior leaders and their advisers on how to maximise the power and potential of strategic social media. The book tackles the “should I, shouldn’t I?” demons that haunt many senior figures head on with well-paced, beautifully crafted and balanced advice. — Emma Leech, Director of Marketing and Advancement, Loughborough University