Michael led the very first web strategy projects in higher ed in the 1990s and continues to pioneer new approaches to the unique communication needs of mission-driven organizations. A prolific writer and public speaker, Michael avidly shares resources and thought leadership everywhere, from Inside Higher Ed to the annual CASE conference to the mStoner blog and Higher Ed Live. He also hosts workshops around the globe on integrating marketing, online communications, and social media.
Michael’s also been a short-order cook, wrote a book on kitchen design, has a graduate degree in folklore, and edited the revision of a classic work of organic gardening. Michael calls Woodstock, Vermont, home and he is often heard saying how grateful he is to live in paradise.