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ISBN: 978-0-9888788-2-2

About the Author

Dan Zaiontz, MCM, who specializes in social media strategy, speechwriting, and corporate communications, works in Strategic Planning and Public Affairs and serves as a professor at Seneca College in Toronto. In his former sports PR and communications roles, Dan represented the official Canadian broadcasters of the Vancouver 2010 Olympic Winter Games and the Toronto Blue Jays.

Extra Content
As the institution's Storyteller-in-Chief, the modern university president needs to understand social media. #FollowTheLeader is a field guide for those seeking to understand the challenge and leverage the ample opportunity. — Paul LeBlanc, President, Southern New Hampshire University
Follow The Leader


Lessons in Social Media Success from #HigherEd CEOs

Written by Dan Zaiontz
Edited by Michael Stoner

Once upon a time, college and university presidents distrusted social media. But no more. Presidents are using social media to amplify their voices and to engage with constituents by sharing their ideas with leading journalists on Twitter, gaining followers among students and parents on Facebook, and posting selfies with influential alumni on Instagram.

In this groundbreaking book, media relations and PR pro Dan Zaiontz provides insights and tips for leaders in higher ed who want to adopt social media — or learn how to use it more effectively.

Through research and interviews with 22 leaders of Canadian and American colleges and universities, Zaiontz learned what strategies and tactics leaders found most effective — and which to avoid to mitigate risk. Filled with insights, anecdotes, and profiles of leaders who have successfully used social media in their roles as college and university presidents, this book offers sound advice to novices and experts alike — and for those who advise them.

Interested in downloading a free chapter?

Dan recently presented a 90 minute webinar where he took a deep dive into some of the concepts presented in his book. Learn more about how you can gain access to the recording and slide deck of #HelpWanted Supporting Higher Ed Leaders in their Social Media Engagement.

This insightful guide provides busy presidents and their advisers with practical advice on how to make social media a tool for building and nurturing relationships with key internal and external publics. Social media newbies and seasoned veterans alike will find Zaiontz’s research-based tips immediately useful. — Dr. Joe Brennan, APR, Vice President of Strategic Communication, The University of Iowa
This is a smart, insightful and highly engaging guide for senior leaders and their advisers on how to maximise the power and potential of strategic social media. The book tackles the “should I, shouldn’t I?” demons that haunt many senior figures head on with well-paced, beautifully crafted and balanced advice. — Emma Leech, Director of Marketing and Advancement, Loughborough University
If you are a communications professional, a current or aspiring leader in higher education or in any public or private sector organization for that matter, this is an extremely valuable resource to add to your toolkit. Zaiontz's research reveals pragmatic insights into the presidential use of social media: the good, the bad and the ugly! — Dominic Giroux, President and Vice-Chancellor, Laurentian University