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Digital marketing encompasses everything about your institution’s online presence and is essential to your college or university’s marketing and communications strategy. It can help you build brand awareness, promote academic programs, reach prospective students, and tell your institution’s unique story.
Educate your entire team in the latest digital marketing strategies and trends with this six-part, on demand course. Register Now.
This eight-part, on demand course is designed to help your marketers, writers, and content strategists expand their storytelling skills. Upon completion, you’ll have concrete tools and tactics for producing, deploying, measuring, and optimizing story content. Learn More.
This session covers the six things you need to know to set up your redesign project for success. You’ll learn how to use insights from data to justify a website redesign, and what to do while you’re waiting for budgetary approval. We’ll share the top 10 mistakes that institutions usually make, and how to avoid them. And you’ll learn how to create a strong RFP (we share a best-in-class example) that great firms will want to respond to.
Have you ever wondered what prospective teens are thinking when they receive and read — or ignore — your institution’s recruitment marketing? In partnership with NRCCUA® (National Research Center for College & University Admissions), the third study in the Mythbusting series is the first to focus on the complete enrollment marketing mix. Learn the best channels for boosting visibility among prospective teen students, and more, in this webinar.
Visitors increasingly expect a personalized experience from the website they interact with. This webinar explores personalization opportunities to help elevate your brand experience, increase key conversions, and provide specific content to your different audience segments. We’ll take a practical approach to planning for web personalization and identify the important prerequisites for getting it right.
People are wired for stories. Digital media allows us to bring life to those stories through words, images, sounds, and moving pictures. Exploring the guiding philosophy, life cycle, and elements of a digital story, this class reviews pace-setting examples drawn from news media, colleges, and universities.
Looking to become a smarter enrollment or digital marketer? Research shows significant disconnect between what prospective teens value when they visit your .edu and what higher education marketing and enrollment professionals believe they value. We explore where their perspectives converge — and where they differ — and how marketers can leverage this knowledge.
Faculty members — their research, scholarship, and teaching — offer some of the richest stories for an institution to share. In this webinar, you’ll learn about the use of story to engage mind and heart and the role of technology in managing and measuring that content.
Experience maps — graphical representations of the interactions individuals have with a product or service — are an effective tool for understanding our audiences. You’ll learn the principles behind experience mapping, as well as various techniques for collecting necessary data and information.
Discover where prospects and professionals agree, and disagree, on enrollment marketing, messages, and channels. You’ll learn what teens consider to be the top sources of information about colleges and where to focus your time and energy in marketing to this important audience.
Less is more; the visuals are the narrative; and the moment is what matters most. Are you interested in learning about structuring academic program content to support recruitment goals? Join mStoner’s creative team as they discuss the research and rationale behind Columbia College Chicago’s academic program finder, program pages, and faculty highlight collection.