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Trusted by thousands of higher ed professionals.

Our webinars are jam-packed with timely, strategic, and actionable knowledge. That’s why 95% of attendees would recommend an mStoner webinar to their colleagues.

We’ve packaged up our favorite webinar recordings and slide decks for unrestricted and unlimited access.


In Depth Series

Advanced Marketing for Higher Education Websites

Are you seeing the signs that your website needs some TLC? Whether you're planning for a content refresh, getting buy-in for a full-scale redesign, or executing other high-impact web projects, this conference on advanced website marketing will help you level up for the task.

Get ready to transform the way your institution approaches the web with this nine-part, on demand course. Register Now.

Digital Marketing for Higher Education

Digital marketing encompasses everything about your institution’s online presence and is essential to your college or university’s marketing and communications strategy. It can help you build brand awareness, promote academic programs, reach prospective students, and tell your institution’s unique story.

Educate your entire team in the latest digital marketing strategies and trends with this six-part, on demand course. Register Now.

Digital Storytelling for Higher Education 

This eight-part, on demand course is designed to help your marketers, writers, and content strategists expand their storytelling skills. Upon completion, you’ll have concrete tools and tactics for producing, deploying, measuring, and optimizing story content. Learn More.


Free and On Demand

Making Your Mark: Unforgettable Branding

You know what you stand for. You feel it in your heart. Now what? We teamed up with Zehno, a strategic branding and marketing firm for educational organizations, to show you how to bring your institution’s brand to life. From smart strategy and bold creative to a beautiful web presence — they use best-practice examples that deliver meaningful results.

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Break Up With Your Homepage, 'Cause I'm Bored

Two rows of navigation, a carousel, three news items, three events, three alumni profiles, a social media aggregator, and a fat footer. Look familiar? Ever hear someone say that you could take the logo off your website and it would look like every other institution out there? If you’re cringing or laughing nervously, this webinar is for you. (Ariana Grande said it best.) During this webinar, we'll arm you with the tools you need to make your next website redesign, starting with your homepage, distinct and compelling.

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Improving the Search Experience in Higher Ed: What's Next?

Recent changes to website search are disrupting the way colleges and universities provide a fundamental website feature that impacts every key audience. During the webinar, we'll review how the website search landscape has changed, discuss opportunities institutions have to use search to improve visitor experiences, examine how a major University tackled replacement of their former search solution, Google Search Appliance, look to the future at how search may unfold for colleges and universities, and much more.

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Content Planning and Delivery for Higher Ed Websites

Planning, organizing, and maintaining college and university web content is challenging. Competing priorities, resource limitations and siloed departments all have the potential to derail content projects. During the webinar, we'll share practical examples and techniques that you can use to avoid common pitfalls of content delivery for your next project.

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Pitch Perfect: Gaining Internal Buy-In

How do you get your senior leadership to understand and buy into the time and resources necessary for a branding initiative and website redesign done right? During this webinar, you'll learn the tools — the data, the stories, presentation approach and techniques — you'll need to build and deliver a persuasive pitch to your decision-makers.

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Map It Out: The Path to Better Digital Engagement with Prospects

No matter the size of your institution, digital enrollment marketing and communications comes with challenges. Wouldn't it be great if there was one tool that could help you navigate said challenges? Enter the experience map. During the webinar, you’ll discover seven ways an experience map can improve web engagement with prospective students.

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Redesign Done Right

This session covers the six things you need to know to set up your redesign project for success. You’ll learn how to use insights from data to justify a website redesign, and what to do while you’re waiting for budgetary approval. We'll share the top 10 mistakes that institutions usually make, and how to avoid them. And you'll learn how to create a strong RFP (we share a best-in-class example) that great firms will want to respond to. 

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Mythbusting Enrollment Marketing

Have you ever wondered what prospective teens are thinking when they receive and read — or ignore — your institution's recruitment marketing? In partnership with NRCCUA® (National Research Center for College & University Admissions), the third study in the Mythbusting series is the first to focus on the complete enrollment marketing mix. Learn the best channels for boosting visibility among prospective teen students, and more, in this webinar.

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Digital Storytelling 101

People are wired for stories. Digital media allows us to bring life to those stories through words, images, sounds, and moving pictures. Exploring the guiding philosophy, life cycle, and elements of a digital story, this class reviews pace-setting examples drawn from news media, colleges, and universities.

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Mythbusting Websites

Looking to become a smarter enrollment or digital marketer? Research shows significant disconnect between what prospective teens value when they visit your .edu and what higher education marketing and enrollment professionals believe they value. We explore where their perspectives converge — and where they differ — and how marketers can leverage this knowledge.

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Mythbusting Admissions

Discover where prospects and professionals agree, and disagree, on enrollment marketing, messages, and channels. You’ll learn what teens consider to be the top sources of information about colleges and where to focus your time and energy in marketing to this important audience.

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Personalization for Higher Ed Websites

Visitors increasingly expect a personalized experience from the website they interact with. This webinar explores personalization opportunities to help elevate your brand experience, increase key conversions, and provide specific content to your different audience segments. We’ll take a practical approach to planning for web personalization and identify the important prerequisites for getting it right.

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Storytelling Through Faculty

Faculty members — their research, scholarship, and teaching — offer some of the richest stories for an institution to share. In this webinar, you’ll learn about the use of story to engage mind and heart and the role of technology in managing and measuring that content.

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Academic Program Pages

Less is more; the visuals are the narrative; and the moment is what matters most. Are you interested in learning about structuring academic program content to support recruitment goals? Join mStoner’s creative team as they discuss the research and rationale behind Columbia College Chicago’s academic program finder, program pages, and faculty highlight collection.

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