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On-Demand White Papers

Looking for the best higher education research? Not sure where to find the latest and greatest?

mStoner’s thought leadership is trusted by thousands of higher ed professionals. We’ve packaged up our white papers available to you free for your reading pleasure.

Benchmarking Digital Markteting in Higher Ed white paper cover

Benchmarking Digital Marketing in Higher Education

Let’s agree that digital marketing is complicated. That’s true for businesses, and it’s definitely the case for colleges and universities. In 2020, mStoner conducted a survey to help improve higher education’s understanding of digital marketing services, goals, and resource allocation at colleges and universities. We explored how institutions organize themselves for digital marketing, who executes the work, how they fund it, and how they use various platforms.


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The State of Site Search on Higher Ed Websites

Do you want to learn today’s best practices for UX and site search on higher ed websites? Funnelback and mStoner have teamed up to bring you the latest insights from institutions across North America. In this comprehensive report, you’ll find key takeaways from hundreds of surveyed professionals, reviews of over 50 live websites, and a qualitative analysis of current web practices.


Digital Admissions

mStoner and TargetX designed a survey focusing on how prospective teen students use a range of digital tools — social media, websites, email, and digital ads — during their college search and selection process, and what information is most helpful at each stage of the journey. Digital Admissions offers insights from over 1,400 college-bound respondents and sheds light into the intricacies of prospective students' behavior as they decide their futures.


Benchmarking Digital Advancement

Co-produced with CASE, we conducted a survey of how schools, colleges and universities use various digital tools and techniques in alumni relations, communications, fundraising, and marketing. We focused on how higher ed is adopting various digital tools and integrating them into advancement more broadly. The resulting white paper covers how advancement tools, practices, and attitudes are evolving toward integrated, digitally-enabled advancement.


Mythbusting Enrollment Marketing

Have you ever wondered what prospective teens are thinking when they receive and read — or ignore —your institution's recruitment marketing? The third study in the Mythbusting series is the first to focus on the complete enrollment marketing mix. In partnership with NRCCUA® (National Research Center for College & University Admissions), we designed a survey asking prospective teens to share their frank opinions of tactics institutions use to reach and engage them.

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Mythbusting Websites

Research shows significant disconnect between what prospective teens value when they visit your .edu and what higher education marketing and enrollment professionals believe they value. Based on 2016 research conducted by mStoner, Inc. and Chegg, the resulting presentation and white paper explores where perspectives converge — and where they differ — and how marketers can leverage this knowledge. Become a smarter enrollment and digital marketer.

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Mythbusting Admissions

Using data from surveys of teens engaged in the college search and choice process collected by Chegg and data from enrollment professionals collected by mStoner Inc., we explore where the perspectives of these two groups converge — and where they differ. You'll learn where prospects and professionals agree, and disagree, on enrollment marketing, messages, and channels.

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