Ah, those teens sure are fickle! Turns out that just as you think your strategy for hooking them with your MySpace profile is going to bear fruit, they might be off to another social networking website. An article in the Washington Post reports that teens are deciding that MySpace is so, so, so … last year. Overall, MySpace usage is down from a high of almost 2.5 hours a visit to around 2 hours a visit now. And subject to future decline, if the teens interviewed are any indication of MySpace users.
One student reported:
“I think it’s definitely going down—a lot of my friends have deleted their MySpaces and are more into Facebook now,” said Birnbaum, a junior who spends more time on her Facebook profile, where she messages and shares photos with other students in her network.
Another has gone so far as to delete her MySpace profile.
The high school English class cites several reasons for backing off of MySpace: Creepy people proposition them. Teachers and parents monitor them. New, more alluring free services comes along, so they collectively jump ship.
A good reminder that teens taste change quickly and that if we really want to use their media to reach them, we need to be ever-vigilant about what we’re doing.
Michael Stoner Co-Founder and Co-Owner Was I born a skeptic or did I become one as I watched the hypestorm gather during the dotcom years, recede, and congeal once more as we come to terms with our online, social, mobile world? Whatever. I'm not much interested in cutting edge but what actually works for real people in the real world. Does that make me a bad person?