May 10, 2012
Did you create, or do you know of, a campaign, large or small, that used social media and other channels (online and/or offline) and got results? Would you please let me know?
Here’s why I ask:
I’m developing the content for a white paper about what we learned in the 2012 CASE/mStoner/Slover Linett survey of social media in advancement. It’s very clear from this year’s results that institutions that rate their social media activities as very effective or effective embed social media into broader campaigns where the social channels are connected to and amplified by other channels. This echoes findings from last year.
We want to research and write up a number of case studies of effective campaigns for our white paper. And I’m trying to discover campaigns that I don’t know about. If you could help, that would be awesome!
We’re looking for examples like these:
I’d love to know about other examples. Can you share one or two?
To be clear, I’m looking for examples of campaigns focused on alumni relations, giving, advancement, brand building, student recruitment, or other purposes that combine social media with other channels (online or offline). For the record, I define a campaign as “a focused effort to achieve goals using a variety of channels appropriate to the results sought,” so it’s not restricted to fundraising. The campaign can be fairly limited in scope, as in the above examples, or much bigger, such as Oregon State University’s Powered By Orange initiative.
You can send me an email if you have something to share. Here’s what I need to know (at this point, shorter is better):
We’ll take it from there. This is a great chance to share your (or a colleague’s) success with colleagues who, in the inimitable tradition of education, are eager to CASE (that stands for “Copy And Steal Everything”; also, of course, for the cosponsor of this work, the Council for Advancement and Support of Education).
Again, case studies that emerge from this request will be included in a (free) white paper that will be broadly distributed to schools, colleges and universities. You can download the 2010 white paper from the CASE website (here. It contained a number of case studies (about Powered By Orange, Northfield Mount Hermon School, the Emory University Alumni Association, and William & Mary’s mascot search).
Thank you: I’m grateful for your assistance!
Michael Stoner Co-Founder and Co-Owner Was I born a skeptic or did I become one as I watched the hypestorm gather during the dotcom years, recede, and congeal once more as we come to terms with our online, social, mobile world? Whatever. I'm not much interested in cutting edge but what actually works for real people in the real world. Does that make me a bad person?