Using Experience Maps to Improve Both Promise and Process

Register now for this complimentary webinar

Tuesday, June 9, at 2:00 p.m. EDT / 1:00 p.m. CDT
This webinar will last approximately 30 to 45 minutes.

Session Description

True story: by understanding the factors that drive decisions, as well as the thoughts and emotions that our target audiences experience, we can improve both promise and process for the groups that we serve.

Experience maps — graphical representations of the interactions individuals have with a product or service — are an effective tool for understanding our audiences. Based on both qualitative and quantitative research, experience maps can lead to numerous insights by illustrating what audiences think, feel, and do at various stages in a process. Experience maps also reveal existing gaps and potential opportunities in the overall user experience. We can harness these insights to educate stakeholders and drive positive changes and improvements across an entire engagement lifecycle.

In this Webinar:

• You’ll learn the principles behind experience mapping, as well as various techniques for collecting necessary data and information.
• You’ll explore an array of tools for illustrating experience maps.
• You’ll see examples of maps we’ve developed for a number of different institutions, and you’ll hear the insights from those maps that influenced content strategy and process change.
• You’ll discover approaches for using experience maps in your projects to ensure a positive user experience.

Who Should Attend:

Marketing and communications managers, information architects, writers, and people who like all the pretty pictures.

Nitty Gritty Details:

Cost is free, registration is required. Each registration includes one licensed seat and unlimited access to the slide decks and webinar recordings. When you register, you’ll receive a login code that is unique to you and can only be used once. If you choose to project the webinar to a room full of eager colleagues, all the better! In fact, we hope you do.

Meet the Presenter:

Voltaire Santos Miran — co-founder and managing director — has more than two decades of experience in fundraising, marketing, and communications strategy for nonprofits. He was the lead strategist for the University at Buffalo’s mental models project and is currently working with Heartland Community College on a persona-driven personalization initiative.

Mallory Wood

AUTHOR - Mallory Wood

I ride the line between ESTJ and ISTJ. What does that mean for mStoner, besides entertaining colleagues with my wit and charm? I'm a problem-solver and enjoy working through our potential client's challenges to identify solutions and how a partnership with mStoner will bring value. Find me on

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