Intelligence
Content, Not Email, Driving Internet Use in 2007

Intelligence

Content, Not Email, Driving Internet Use in 2007

Aug 14, 2007By Michael Stoner

It’s not surprising. We live in a world of increasing broadband communications. Would you be shocked to know that people are spending more time online looking at content and relatively less time doing email?

The resesearch reveals that currently, Web users spend 47% of their time online on content sites, up from 34% in 2003. E‑mail, on the other hand, draws just 33% of people’s online time today, down from 46% four years ago.

The OPA attributes the shift to a variety of reasons:

The dominant role of content is driven by several important factors. The first is the online transition of traditionally offline activities, such as getting news, finding entertainment information or checking the weather. Quality content sites see a consistent pattern—major news drives traffic spikes, but traffic remains consistently higher even after the event. Major news events such as Hurricane Katrina and high profile seasonal events such as the NCAA Final Four Basketball tournament are clearly driving consumers to engage more deeply with online content.”

There is also more content online, more to do, and faster access than four years ago. The increasing popularity of video is a factor as well, the OPA concluded.

More, here.


  • Michael Stoner Co-Founder and Co-Owner Was I born a skeptic or did I become one as I watched the hypestorm gather during the dotcom years, recede, and congeal once more as we come to terms with our online, social, mobile world? Whatever. I'm not much interested in cutting edge but what actually works for real people in the real world. Does that make me a bad person?