If you want an indication of how much has changed in the way institutions use social media in advancement, consider that fully 50 percent of campaigns use social media in campaigns of one sort or another.
That’s just one of the findings from the 2012 CASE/mStoner/Slover Linett survey of social media in advancement. This year is the third in which we’ve conducted this research and the three years’-worth of data provide a compelling view of what has changed — and what has remained the same. You can learn (a lot) more about our findings in our white paper, “#SocialMedia and Advancement: Insights from Three Years of Data.”
Here are some of our key takeaways this year:
In addition to reflections about our findings from the three years of research we’ve conducted, we also completed case studies of how seven institutions are using social media in campaigns of various kinds:
You can download a PDF copy of the white paper here; and share this url with others: http://mstnr.me/CASESMA2012
The Topline Report on 2012 Social Media & Advancement Research findings is here.
The white paper from 2010, “Succeeding with Social Media: Lessons from the First Survey of Social Media in Advancement,” is here; share this url: http://mstnr.me/SMA2010
Michael Stoner Co-Founder and Co-Owner Was I born a skeptic or did I become one as I watched the hypestorm gather during the dotcom years, recede, and congeal once more as we come to terms with our online, social, mobile world? Whatever. I'm not much interested in cutting edge but what actually works for real people in the real world. Does that make me a bad person?