One of my most important lessons is that building a following on Twitter isn’t an easy thing to do. It’s one thing if you’re the public face of a well-known institution or brand (though I don’t believe it’s easy then, either). Another thing altogether if your goal is trying to convince people to care about you or your institution.
The same is true of other social media—Facebook, LinkedIn, YouTube. Seemingly easy to use, but you have to think very carefully about what it is you want to get from your presence on any of them. I’ll write more about this in the future, but in the meantime I want to share Debunking Six Social Media Myths, which should be required reading for anyone (say, a VP or dean) who says, “Why don’t you go put that on Facebook.”
Here are the six myths the writer, B.L. Ochman, debunks:
1. Social media is cheap, if not free.
2. Anyone can do it.
3. You can make a big splash in a short time.
4. You can do it all in-house.
5. If you do something great, people will find it.
6. You can’t measure social media marketing results.
I’ll probably have some of my own to add in a short while. Stay tuned….
Michael Stoner Co-Founder and Co-Owner Was I born a skeptic or did I become one as I watched the hypestorm gather during the dotcom years, recede, and congeal once more as we come to terms with our online, social, mobile world? Whatever. I'm not much interested in cutting edge but what actually works for real people in the real world. Does that make me a bad person?