Jan 05, 2010
My article “Recipes for Success: Independent schools break the mold when it comes to social media,” appears in the print edition of January’s CASE Currents and on CASE’s website [though a login is required to read it].
Here are some key takeaways:
CASE has generously given us permission to distribute a reprint of “Recipes for Success.” [Thank you, Currents staff!]
And I wrote up interview notes from some of the people I talked to as a series of case studies:
Michael Stoner Co-Founder and Co-Owner Was I born a skeptic or did I become one as I watched the hypestorm gather during the dotcom years, recede, and congeal once more as we come to terms with our online, social, mobile world? Whatever. I'm not much interested in cutting edge but what actually works for real people in the real world. Does that make me a bad person?