As the director of web content services, she writes clear, persuasive, and engaging digital content to meet the needs of site visitors and satisfy clients’ business objectives. Part of mStoner’s interdisciplinary creative team, Amy develops brand-focused content strategy priorities for colleges and universities informed by primary research, UX findings, content audits, and competitor analyses.
Amy spent more than eight years in communications roles at Northwestern University, where she honed her skills as a writer and editor for a variety of print and digital media. A true Wildcat, she earned her bachelor’s degree from the Medill School of Journalism at Northwestern and her master’s in public policy and administration from Northwestern’s School of Professional Studies. A lifelong Chicagoan, Amy enjoys running and eating her way through the city in her free time.