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multi-device design

Free Webinar: Simplicity and speed — design and usability for multi-device web sites.

Simplicity and speed: design and usability for multi-device web sites We’ve entered the age of sequential and simultaneous browsing. According to Google, 90% of consumers now use multiple screens to accomplish tasks on the web….

mallory wood marketing manager Posted by Mallory Wood on 5.15.2013
Washington State University Admissions Site

Admissions Sites: These Caught My Eye

During the past couple of years, I’ve been a judge for CASE, UCDA and CASE District VIII. One of the benefits of serving on judging panels is you get the chance to see some incredible…

Susan T. Evans Posted by Susan Evans on 5.14.2013

How to build better major and degree pages

Degrees (or majors) are the core products offered to students by colleges and universities. Before you repeat that statement to your admissions team or to research-producing faculty and get me in trouble, let me clarify…

Doug Gapinski Strategist Posted by Doug Gapinski on 5.11.2013
hashtag

The Art and Science of a Hashtag Strategy

File this post under the following: #HashtagStrategy Originally developed by Twitter users as a means to categorize messages, the # symbol has crept from platform to platform to become a universal way of connecting content….

patrick powers mstoner Posted by Patrick Powers on 5.9.2013
Visualize Mobile Traffic

Visualize Mobile Traffic

I have blogged about mobile traffic in higher education, and how the last several years have seen dramatic increases. During that time, responsive design and mobile have been hot topics as institutions work to find…

greg zguta technical lead Posted by Greg Zguta on 5.7.2013
Puzzle Pieces

Let’s talk about web strategy for graduate and professional schools.

Determining the primary audience for a website is easy for some, requires discussion for many, and is never decided for a few. The truth is, even when we unequivocally state that the primary audience for…

Categories: Strategy, Uncategorized
Susan T. Evans Posted by Susan Evans on 5.3.2013
calendar

Pondering an Online Event Calendar? Best Make Time for It

It’s not often those working in higher education on the web get a huge vote of confidence for spending time and money on any one particular feature. For those committed to providing accurate calendar information,…

patrick powers mstoner Posted by Patrick Powers on 5.1.2013
iStock_000016987294Small

Why Big Data is a Big Deal for Higher Education

Data isn’t sexy. Placed next to Instagram, Pinterest, or the latest social media property, a table of raw data just isn’t going to garner much notice. But just because data isn’t shiny doesn’t mean it…

Fran Zablocki project manager Posted by Fran Zablocki on 4.26.2013
M logo

Slides Available from Our #casesmc Presentations

We really enjoyed all the great knowledge-sharing and learning that took place at CASE Social Media and Community 2013 last week. In that spirit, we wanted to share the slides from our mStoner team members’…

Categories: Social Media
Posted by Gareth Henderson on 4.24.2013
SEO

Free Webinar: How to Use Social Media to Influence SEO

Session Description Social media is great for building community and fostering conversations. Some of social media’s most untapped potential lies in its ability to influence search engine result pages, where two-thirds of all prospective students…

Categories: Social Media
mallory wood marketing manager Posted by Mallory Wood on 4.23.2013